Strategic & Operating Reviews Part 3: Change and Failure
This is the third post in our series on Strategic & Operational Reviews (SOR). Part 1 — Strategic & Operational Reviews: We Can’t Agree to Disagree — dealt with the issue that changes are coming to the Public Service, whether or not the leadership want it to happen. And, if these changes are going to be successful it will be predicated on successfully creating alignment and embracing conflict management.
Part 2 — Strategic & Operational Reviews Part 2: Alignment and Failure — focuses the discussion on creating a greater understanding of the concept of alignment, why it matters, and where it is critical for success.
Implementation is About Change
Implementing a Strategic and Operating Review (SOR) is fundamentally about change.
Sometimes it is a big change, sometimes a small change.
Sometimes you're asking people to shift from doing what they know to something unfamiliar. Sometimes you're asking them to take the long view when they're rewarded by a different set of metrics. Almost always, you're asking people to think a new thought, do a new thing, learn, stretch, and cooperate with others in creating something together.
And, quite often, you're making the decision while challenged: programs are delivering on their product offers while in motion, and while delivering this quarter’s budget targets. Or, a program is trying to reach scale with limited funds; deciding what new product to build is hard because everyone has an opinion — yet very few of us have any data on which to make the call.
In or Out?
In the end, alignment is about how you do your work. Specifically, how effectively you implement your strategy.
In aligning the business model, disagreement is fine as long as you come to clarity about which path is the one you will travel together. And, sooner or later, you'll face one of those moments:
Are you in, or are you out?
As we have previously stated, political and PS leaders cannot agree to disagree on issues of alignment. They must be crystal clear about the needs and requirements of the public who will ultimately judge their work.
Tribalism – The Other Elephant in the Room
Perhaps the greatest impediment to organizational alignment is “tribalism”.
The Oxford Dictionaries define tribalism as “the behavior and attitudes that stem from strong loyalty to one’s own tribe or group” — and is seen in this context as a derogatory behaviour.
An excellent example of tribalism in the PS was recently cited in the Ottawa Citizen in the article “Team calling for deep cuts at DND thwarted, report says”. The article characterizes the DND review, led by General Andrew Leslie — Canada’s former military commander in Afghanistan, as having been blocked from examining the “civilian” side of DND.
This is not a new phenomenon. It occurs in all kinds of organizations, but perhaps with greatest frequency and intensity in bureaucratic organizations. And, if the change involves a merger of different cultures, it presents a “double jeopardy”.
Bodies that are organized along tight specialty lines such as military vs. civilian or engineering vs. support sometimes develop strong “us” vs. “them” outlooks. Unfortunately, strong “tribal identities” can torpedo attempts to develop an overall corporate identity — an identity that is so vital to an organization’s effectiveness.
A strong group identity can be a major asset in developing a sense of belonging and loyalty among employees, but when that engagement is directed inward — against other groups within the same organization — it becomes a major barrier in any attempt to align operations.
Faced with the need to re-align programs and budgets with strategic direction, over-active tribal behaviours become spoilers. Strategy direction changes and operating process changes are thwarted, and budget savings are not achieved. In frustration, policy makers and executive managers cut budgets in the “belief” that operating managers will be forced to make the desired changes.
However, the typical outcome of this approach is that frontline staffs are simply left to “do more with less”. Without leadership guidance these same staff, though, have no real understanding of how they can adapt their work processes to accommodate the increased load. Ultimately, these ever-increasing demands can have a devastating impact on the workforce.
It’s People
You are probably tired of hearing this, but it bears repeating: big initiatives are bound to fail if clear decisions are not reached at the highest levels that will create alignment within programs.
However, the executives who are debating these alignment decisions are just as likely to face failure if they don’t acknowledge the need to gain solid engagement from workers.
The critical elements of change management must be baked in to their operational plans from the beginning. If their people are not engaged, informed, empowered and committed, the executive can deliver almost any plan they like — doesn’t matter. It’s going to fail.
In preparing this blog series, I found Nilofer Merchant’s book, The New How, helpful. You may find her discussion regarding collaborative ways to have your whole organization strategize of interest.
Update:
The series concludes — Strategic & Operational Reviews Part 4: A Framework for Success
Download our new eBook:
Managing Change: A workbook for personal and organizational change
Just thought I would add a few thoughts to your blog as it makes some interesting points.
Currently, we see so many thinks about SOR in the Media an internal communiqués, but it seems a lot of things are lost in the messaging. Is it about finding better ways of delivering our services to the public? Is it only about lowering the cost of government for fiscal reasons? To me these are the two fundamental questions. Notwithstanding I don’t believe the questions are mutually exclusive. But until these questions can be articulated clearly it begs the question of how one can make clearly aligned decisions on moving forward. Until such goals are clearly defined and communicated it is difficult to engage people to accept change without knowing where they are trying to go.
It would also seem that we tend to approach change form the same old paradigms. We have always used (re-org, re-align, program reviews). Isn’t it time we also apply change management principals of how we approach these challenging times. Why are we still starting at the top and working down? Have we not come to the conclusion that our function is to serve the public? If that is the case, then should we not be looking at the publics needs first to determine the required services needs, followed by the programs to implement them, then creating the polices or legislations to enact them. If we are in a citizen centric paradigm then our focus is on the citizen not the elephant in the room.
This brings me to you ascertations of the tribalism entity that exist that you most aptly describe. Today the government is embarking on an enormous task of creating a single entity to deliver shared service to departments. We are not the only one trying this, the US and UK governments are doing the same. This is not a new initiative but one that has been on the books for a long time, but the political will was not there to force the issue (that has changed). Also there is lot of talk out there about this issue and how can this work? Look what happened in Australia. http://about.ovum.com/app/western-australian-state-government-abandons If we. learn anything from their experience we need to ensure we concur the Tribalism effect.
Lastly, the leadership question is the greatest vacuum out there. You mention that the leadership has to make clear and well defined decisions. But decisions only get you to the door. Where is the leadership to step through the door? We all talk about engagement making decisions and moving forward together. Which is fine in theory, but it is a fundamental human attribute that we like to be lead or to follow (but not blindly). Yes the human condition wants us to be able to be involved in the process and part of the process but we all still need that focal point or as using and old military adage, we want to be called to arms or hear the rallying cry. But for us to do that, we have to be inspired and motivated by sound leadership not just sound decision making or decisiveness.
By Jody Loughrey on 2011/09/17
Thanks for your thoughtful comments Jody. You raise several points and I’d like to touch on them briefly.
1. Messaging: Is it about lowering costs or improving services to the public, or is it both? From my experience, I think it’s about both. Most government services are critical to our way of life and well-being. Simply cutting costs without assessing the service impact can only lead to a loss of public confidence in the brand. But this not unusual; true innovation is often about doing both. Indeed some argue that the tension between the two is where new insights are born. The mantra of this school of thought is “If you want to gain true insight to your program, go to the periphery” - it is often referred to the “outside in” perspective.
2. New change paradigms and citizen-centricity: Personally I think you “get” this issue very well. Recognition of this fact is also a wonderful window into innovation. Regardless whether your organization delivers service directly to Canadians or you provide services to “internal” clients, alignment with client needs becomes critical to understanding how to retool what one does.
3. Tribalism: The inability to vercome tribalism is a great downfall of modern organizations. In the corporate world it has been know to “kill” some of the best business opportunities. So yes, it must be conquered. It is indeed a powerful culture, often below the horizon, and is not easily overcome. My personal experience is that it requires a multifaceted effort: a strong “call to arms”, leadership modelling, deliberate change management, and the intelligent use of carrots and the stick are all necessary tools.
3. Leadership: Your comments on leadership are dead on! Our plans call for an eNewsletter and an eBook to wrap us this series, so I’ll save my comments for later. The eBook will directly address the issue of “leadership to step through the door”? Thanks for such a great “tag line”.
Jody, if you have any other thoughts you would like to share on these critically important issues, I’d love to hear from you.
By Alcide DeGagne on 2011/09/17